The Original Brand, LLC is a marketing awards platform designed to recognize spirits/wine/beverages and CPG brands with medals, accolades, points, achievement and publicity.

Our motto? Buyers – the ultimate judges.

All our judge panels are comprised of BUYERS for each segment. Our buyers are on a mission, to find the newest beverage or CPG to bring to their venue, restaurants, retail chain, airlines, cruise lines, nightclubs, hotel, casino, resort, golf club, arena, liquor store, and more

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RTD Beverage Competition 2025 by PR%F Awards

Registration is open now.
Final Day to Register:  July 7, 2025
Final Day to Receive Product:  July 11, 2025 (all products must be in by 5 pm)

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Infused Beverage Competition 2025 by PR%F Awards

Infused Beverage Competition 2025 by PR%F Awards
Registration is open now.

Final Day to Register:  July 7, 2025
Final Day to Receive Product:  July 11, 2025 (all products must be in by 5 p.m.)

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PR%F Awards 2025 - Spirits, Wine & Beverage Competition November 5 & 6, 2025

Registration is open now.

Final Day to Register:  October 10, 2025
Final Day to Receive Product:  October 13, 2025 (all products must be in by 5 p.m.)
 
Registration Fee
$495
6 or more SKUs, please call for specialized pricing.
One fee automatically enters your expression into two competitions.
Masked (Double-Blind) and Unmasked (Design) – a chance to win two medals.


We request three (3) sample bottles for each SKU entered.
(Or, if smaller bottles we will need 12 samples.)
All products must be in by October 13, 2025
PR%F Awards
C/O Bootleggers Distributing
1513 W. Oakey Boulevard
Las Vegas NV 89102
702-625-0440
 
www.proofawards.com

If you do not see a specific category or need additional information, please contact Michele@proofawards.com

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CPG Awards by Food & Beverage

  • Registration open July 1, 2025
  • Registration closes on October 30, 2025 at 5 pm
  • All CPG Samples must be received by Nov. 7, 2025
  • All products must have an expiration date no earlier than January 30, 2026
  • Competition Week - Nov. 14 – 21, 2025


Registration Fee
$275 per product/flavor

Multiple SKU Discount available for 12+ SKUs – reach out to Michele@cpgawards.com
CPG Awards
c/o Michele Tell
11700 W. Charleston Blvd.
Suite 170 – PMB 546
Las Vegas, NV 89135


CPG Awards: Buyers: The Ultimate Judges

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CPG Awards – Holiday

    • Entry Portal for CPG Awards-Holidays opens on January 5, 2026
    • Entry Portal for CPG Awards-Holidays closes on April 30, 2026
    • All holiday products must be received by May 8, 2026, by 5 PM - PST
    • All products must have an expiration date of at least June 30, 2026
    • Competition week is May 18-22, 2026


Registration Fee: $275

Multiple SKU Discount available for 12+ SKUs – reach out to Michele@cpgawards.com


CPG Awards
c/o Michele Tell
11700 W. Charleston Blvd.
Suite 170 – PMB 546
Las Vegas, NV 89135

CPG Awards: Buyers: The Ultimate Judges


Enter Competitions

The Original Brand

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The premiere CPG Awards® rating competition for both taste and design. Buyers: the ultimate judges for all shelf-ready and shelf-stable consumer package goods by Food & Beverage Magazine.

Contact

Michele Tell: michele@proofawards.com

PHONE: 702-233-6996

© 2025 CPG Awards® is proprietary and owned by The Original Brand, LLC. All rights reserved.