PR%F Awards 2026

PR%F Awards 2026-The Ultimate Beverage Competition

The 8th Annual PR%F Awards is now officially open – and spots are limited.

The gatekeepers of American beverage buying are ready to taste and score  your brand – and they’re ready to discover their next must‑have addition for their shelves. 

Why You Need To Enter Now

                  • ALL judges are real beverage buyers from across the US – big box retail, airlines, cruise lines, arenas, liquor stores, restaurants, hotels, casinos, golf resorts, nightclubs, dispensaries, smoke shops, distributors, and more.

                  • Every judge is there to taste, rate, and actually shop the room – this is a live introduction to top‑tier buyers actively looking for what’s new.  

Who Should Enter?

The 8th Annual PR%F Awards is now open for: spirits, wine, non‑alcoholic, RTDs, RTS, mixers, waters, sodas, coffees, energy drinks, THC/CBD and infused beverages. If it pours, cans, or bottles – there is a lane for your brand, and buyers are ready to see it.

Instant Extra Recognition

All women‑owned, veteran‑owned, and Kosher brands automatically receive a special commendation medal on top of any medals you win in competition. Entering early ensures your brand is positioned and flagged correctly so buyers see these distinctions front and center during judging.

Two Competitions, One Entry Fee

With one entry, you compete in BOTH:

                  •  A tasting competition judged solely on liquid quality & taste.

                  •  A design competition on bottle/can design that showcases the full visual impact of your brand.

One fee, two chances to medal, and multiple ways to stand out in front of buyers who make purchasing decisions every day.

Fees 

$495 per SKU

Enter 4 SKUs, receive a full-page ad insertion in PR%F the Magazine: everything beverage distributed to 100k buyers and Food & Beverage Magazine’s 15 million monthly readers.  (a $4k value). 

Enter 8 SKUs+ for group rates/editorial packages. 

Deadlines:

Registration is open now.

All samples must be received by Friday, June 19 at 5 pm No exceptions. 

Competition is the week of July 6, 2026

All notifications for winners will be made via the email that you registered with at the end of July 2026.

Visit www.proofawards.com for more information, or call Michele Tell, Executive Director at 702-233-6996.