PR%F Awards 2026 - Infused Beverage Competition

PR%F Awards Infused is the premier competition dedicated to THC and CBD drinks across every style and format, from sparkling seltzers and functional tonics to ready-to-drink cocktails, coffees, teas, and wellness elixirs. Designed to spotlight innovation in alternative beverages, this program celebrates cannabis, hemp, and other infused creations that are redefining the modern drink landscape. Every entry is evaluated by a panel composed exclusively of active alternative beverage buyers from key channels including dispensaries, distributors, smoke shops, major retail chains, nightlife, and hospitality venues, ensuring real-world market relevance and purchase potential. Using a proprietary 100-point rating system, judges award medals and accolades that help brands break stigma, gain visibility, and move infused beverages from taboo to mainstream retail shelves and on-premise menus.

All of our judges are dispensaries, wine/beer distributors, smoke shops and specialty venues that highlight the canna beverage space. 

Deadline to enter – June 19, 2026

Competition week – July 6, 2026

 E N T R Y  F E E:

 $375per entry/SKU

www.proofawards.com

PR%F Awards 2026 RTD & H20 Competitions

PR%F Awards Summer RTD & H20 Competition - 2026

PR%F Awards – Summer RTD: all ready‑to‑drink beverages in bottles or cans – spirited and non‑alc, including hard seltzers, hard teas and lemonades, coffees, juices, sodas, energy and functional drinks, protein and meal‑replacement RTDs, canned cocktails, canned wines, and RTD mixers.

 PR%F Awards H20: all waters including still, sparkling, mineral, alkaline, vitamin and infused, electrolyte and sports waters, protein and functional waters (collagen, energy/immunity/focus).

All entries must be “Ready-to-Drink” – no THC/CBD drinks in this competition. (Enter PR%F Awards Infused Drinks for all alternative beverages)

All judges are beverage buyers from big box retail, grocery stores, hotels, casinos, airlines, cruise ships, golf resorts, arenas, liquor stores, retail shops, and more. All buyers judge at the PR%F Awards.  

Deadline to enter – June 19, 2026

Competition week – July 6, 2026

Entry Fee:

$375 per entry/SKU

www.proofawards.com

PR%F Awards 2026

8th Annual PR%F Awards 2026 is open to all spirits, wines, mixers, non-alcoholic and functional beverages.

All judges are real US beverage buyers from airlines, cruise lines, big box retail, liquor stores,

restaurants, bars, nightclubs, hotels, casinos, resorts, golf clubs, arenas, and more.

Private Double-Blind Competition with judges-ALL beverage buyers from across the US.  

PR%F Awards will take place in Las Vegas on Nov. 9 & 10,  2026

Meet & Greet Our Judges on Day Two: November 10, 2026

A double-blind tasting and a bottle/logo/theme design contest, giving you the chance to earn two

separate medals. All women-owned and veteran-owned brands automatically receive a special

accolade to proudly display on their packaging.

Buyers taste, rate, and discover brands while actively seeking new products to place on their shelves,

menus, and back bars, with entries evaluated in both Masked and Unmasked formats to highlight

flavor and full brand story.

One fee gets you into two separate competitions. 

A double-blind tasting competition and a bottle/logo/theme design competition.

It’s a chance to win two separate medals.

Early Bird Window:

January 1 – February 28, 2026

Enter 3 SKUs between January 1 and February 28 to unlock

Early Bird Advantage and be automatically entered to win a complimentary first-ever

Meet & Greet table on Day Two of PR%F Awards.

This Meet & Greet is where your key executives sit face-to-face with buyers—sampling,

pitching, and building real distribution relationships in a private, curated environment.

Meet & Greet Date is November 10, 2026.

Deadline:  October 23, 2026

Samples must be in by October 23, 2026

Competition the week of ….November 9, 2026:

$495 per entry/SKU**

***Special story/editorial placement with (3) SKUs or more - in PR%F the Magazine: Everything Beverage

***Special pricing & editorial placement with (6) SKUs or more

We request (3) sample bottles per entry

Bootleggers Distributing, Attn: The PR%F Awards

Western Oakey Center, 1513 W. Oakey Blvd., Las Vegas, NV 89102

Medals:

Each SKU entered has a chance to win (2) separate medals in both masked and un-masked.

Special Awards:

Every Women-owned business and Veteran-owned business receives an automatic accolade medal to highlight this special accomplishment.

Best of Shows for overall brand, spirits, wine, designated varietals, specialty cocktails and design, and more will also be crowned.

Check us out at www.proofawards.com